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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, September 6

  • September 6
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • September 6
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Mine "unclassified intelligence" to use as content
  • Maximize "preapproved" content from partners
  • Master the art of the retweet
  • Minimize the chance of getting fired for an ill-conceived post
  • September 6
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way

Day 2 Thursday, September 7

  • September 7
  • 8:30 am - 9:00 am
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • September 7
  • 9:15 am - 9:45 am
  • Stage 4
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Discover new performance and touch-points data points to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • September 7
  • 9:15 am - 9:45 am
  • Stage 1
  • Advanced tips for performing deep content topic ideation to capture organic traffic
  • Techniques to shift your strategy to adopt agile methodologies
  • Learn an amazing Hub & Spoke content model to drive results
  • Interactive discussions about why search engine optimization is more critical than ever
  • September 7
  • 10:00 am - 10:30 am
  • Stage 3
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
  • September 7
  • 10:00 am - 10:30 am
  • Stage 1
  • Understand what separates a great story from the great mass of storytelling
  • Know how to shape an organization to deliver great stories
  • Measure successful storytelling
  • And target and improve stories not living up to their potential
  • September 7
  • 11:00 am - 11:30 am
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats
  • Create a content plan that will appeal to how prospects choose to consume information
  • September 7
  • 11:45 am - 12:15 pm
  • Stage 4
  • Change user behavior from “transactional” to “relational”
  • Discover new algorithms to drive content personalization in unique new directions
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • September 7
  • 1:55 pm - 2:25 pm
  • Stage 2
  • Understand Google's drive to satisfy every query
  • Ideate & research your customer's intent based needs
  • Produce content that both users and bots should love
  • Drive relevant organic & social traffic to engage your audience
  • Build a content strategy based on Question Personas (and success!)
  • September 7
  • 2:35 pm - 3:05 pm
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • September 7
  • 2:35 pm - 3:05 pm
  • Stage 2
  • Develop new, simpler messaging strategies for your marketing, to hold people’s attention longer
  • Design more impactful websites and emails that trigger the right areas in the brain
  • Employ new design strategies that connect with your users on a subconscious level, and more effectively move them through the customer journey
  • September 7
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Create content with an end goal in mind
  • Take a single concept and customize it for multiple channels
  • Identify different types of content to develop a diverse editorial calendar
  • Understand what your audience wants in order to deliver the right message at the right time on the right channel
  • September 7
  • 3:55 pm - 4:25 pm
  • Stage 2
  • Implement strategic location-focused CTAs and ad units
  • Adapt voice search to your paid media strategies
  • Increase engagement and conversions though social media
  • Optimize your mobile page speed and design for the thumb
  • September 7
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Understand what agile content marketing is
  • Test and improve content marketing best practices for their organization no matter how ""dry"" their industry is
  • Iteratively improve their content marketing to improve conversions and long-lasting SEO benefits

Join us at DS Washington DC 2017

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