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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, September 6

  • September 6
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Understand what RankBrain is
  • Choose the right keywords
  • Determine if linking still matters
  • List content factors that really make a difference. Is it quality, quantity or both?
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Define AMP, and it’s importance
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
  • September 6
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Use a 10 point strategy to add voice to your marketing
  • Understand the challenges and expectations in this nascent market
  • Take advantage of the evolving space and complexities of multiple voice assistants
  • Plan and implement a voice platform

Day 2 Thursday, September 7

  • September 7
  • 9:15 am - 9:45 am
  • Stage 2
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Discover new performance and touch-points data points to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • September 7
  • 9:15 am - 9:45 am
  • Stage 1
  • Advanced tips for performing deep content topic ideation to capture organic traffic
  • Techniques to shift your strategy to adopt agile methodologies
  • Learn an amazing Hub & Spoke content model to drive results
  • Interactive discussions about why search engine optimization is more critical than ever
  • September 7
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Understand what agile content marketing is
  • Test and improve content marketing best practices for their organization no matter how ""dry"" their industry is
  • Iteratively improve their content marketing to improve conversions and long-lasting SEO benefits

Join us at DS Washington DC 2017

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